Close vs HubSpot CRM
Head-to-head comparison of two popular crm software tools. See which one is right for your needs.
Last updated: March 2026
Quick Verdict
Close has a higher rating (4.6/5) compared to HubSpot CRM (4.4/5). However, HubSpot CRM offers a free tier which Close does not.
Close
4.6Close is a CRM built specifically for inside sales teams, with built-in calling, SMS, and email. It's designed to help reps spend less time on data entry and more time selling. Close is known for its fast setup, powerful automation, and focus on high-velocity sales environments.
Pricing
$49/month
Key Features
- Built-in Calling
- Power Dialer
- SMS
- Email Sequences
- Pipeline View
- Reporting
- Workflow Automation
- Video Calling
Pros
- + Built-in calling and SMS
- + Fast setup
- + Great for inside sales
- + Powerful sequences
Cons
- − Higher starting price
- − Limited marketing features
- − Smaller integration ecosystem
HubSpot CRM
4.4HubSpot CRM is an all-in-one customer relationship management platform that combines marketing, sales, and service tools. It offers a generous free tier with contact management, email tracking, and pipeline management. HubSpot is known for its ease of use and extensive integration ecosystem with over 1,500 apps.
Pricing
Free / $20/month
Key Features
- Contact Management
- Email Tracking
- Pipeline Management
- Reporting Dashboard
- Meeting Scheduler
- Live Chat
- Form Builder
- Mobile App
Pros
- + Generous free tier with unlimited users
- + Intuitive user interface
- + Excellent integration ecosystem
- + Strong marketing automation
Cons
- − Expensive at scale
- − Limited customization on free plan
- − Per-seat pricing adds up quickly