HubSpot CRM vs Copper
Head-to-head comparison of two popular crm software tools. See which one is right for your needs.
Last updated: March 2026
Quick Verdict
Copper has a higher rating (4.4/5) compared to HubSpot CRM (4.4/5). However, HubSpot CRM offers a free tier which Copper does not.
HubSpot CRM
4.4HubSpot CRM is an all-in-one customer relationship management platform that combines marketing, sales, and service tools. It offers a generous free tier with contact management, email tracking, and pipeline management. HubSpot is known for its ease of use and extensive integration ecosystem with over 1,500 apps.
Pricing
Free / $20/month
Key Features
- Contact Management
- Email Tracking
- Pipeline Management
- Reporting Dashboard
- Meeting Scheduler
- Live Chat
- Form Builder
- Mobile App
Pros
- + Generous free tier with unlimited users
- + Intuitive user interface
- + Excellent integration ecosystem
- + Strong marketing automation
Cons
- − Expensive at scale
- − Limited customization on free plan
- − Per-seat pricing adds up quickly
Copper
4.4Copper (formerly ProsperWorks) is the CRM designed for Google Workspace users. It lives inside Gmail and integrates deeply with Google Calendar, Drive, and other Google tools. Copper automatically captures contacts and activities, reducing manual data entry for Google-centric teams.
Pricing
$23/month
Key Features
- Gmail Integration
- Google Workspace Sync
- Automatic Data Capture
- Pipeline Management
- Workflow Automation
- Reporting
- Mobile App
- Chrome Extension
Pros
- + Native Google integration
- + Minimal data entry required
- + Works inside Gmail
- + Easy to adopt
Cons
- − Only works well with Google Workspace
- − Limited standalone features
- − Fewer integrations