Drip vs MailerLite
Head-to-head comparison of two popular email marketing tools. See which one is right for your needs.
Last updated: March 2026
Quick Verdict
MailerLite has a higher rating (4.6/5) compared to Drip (4.4/5). Plus, MailerLite offers a free tier while Drip does not. MailerLite also starts at a lower price point ($9 vs $39/month).
Drip
4.4Drip is an e-commerce marketing automation platform designed to help online stores build personal and profitable relationships with customers. It offers sophisticated segmentation, behavior-based automation, and deep e-commerce integrations. Drip is known for helping stores move beyond basic email blasts.
Pricing
$39/month
Key Features
- Email Marketing
- Behavior-based Automation
- Segmentation
- E-commerce Integrations
- Visual Workflow Builder
- Revenue Attribution
- Forms
- SMS
Pros
- + Great for e-commerce
- + Powerful automation
- + Revenue tracking
- + Deep integrations
Cons
- − Higher starting price
- − No free plan
- − E-commerce focused only
MailerLite
4.6MailerLite is a budget-friendly email marketing platform known for its clean interface and essential features at affordable prices. It offers email campaigns, automation, landing pages, and a website builder. MailerLite is popular with small businesses and creators seeking simplicity and value.
Pricing
Free / $9/month
Key Features
- Email Campaigns
- Automation
- Landing Pages
- Website Builder
- Pop-ups
- Surveys
- A/B Testing
- Paid Newsletters
Pros
- + Very affordable
- + Clean interface
- + Good free tier
- + Website builder included
Cons
- − Basic automation
- − Limited integrations
- − Approval process for new accounts