Drip vs Klaviyo
Head-to-head comparison of two popular email marketing tools. See which one is right for your needs.
Last updated: March 2026
Quick Verdict
Klaviyo has a higher rating (4.6/5) compared to Drip (4.4/5). Plus, Klaviyo offers a free tier while Drip does not. Klaviyo also starts at a lower price point ($20 vs $39/month).
Drip
4.4Drip is an e-commerce marketing automation platform designed to help online stores build personal and profitable relationships with customers. It offers sophisticated segmentation, behavior-based automation, and deep e-commerce integrations. Drip is known for helping stores move beyond basic email blasts.
Pricing
$39/month
Key Features
- Email Marketing
- Behavior-based Automation
- Segmentation
- E-commerce Integrations
- Visual Workflow Builder
- Revenue Attribution
- Forms
- SMS
Pros
- + Great for e-commerce
- + Powerful automation
- + Revenue tracking
- + Deep integrations
Cons
- − Higher starting price
- − No free plan
- − E-commerce focused only
Klaviyo
4.6Klaviyo is the leading email and SMS marketing platform for e-commerce. It offers deep integrations with Shopify, WooCommerce, and other platforms, enabling powerful segmentation and personalization. Klaviyo is known for driving significant revenue for online stores through automated flows and targeted campaigns.
Pricing
Free / $20/month
Key Features
- Email Marketing
- SMS Marketing
- Automation Flows
- Segmentation
- Predictive Analytics
- E-commerce Integrations
- Forms
- A/B Testing
Pros
- + Best for e-commerce
- + Powerful segmentation
- + Revenue attribution
- + Great Shopify integration
Cons
- − Expensive at scale
- − Steep learning curve
- − E-commerce focused