Constant Contact vs ActiveCampaign
Head-to-head comparison of two popular email marketing tools. See which one is right for your needs.
Last updated: March 2026
Quick Verdict
ActiveCampaign has a higher rating (4.5/5) compared to Constant Contact (4.1/5).
Constant Contact
4.1Constant Contact is one of the oldest and most trusted email marketing platforms, serving small businesses since 1995. It offers email campaigns, automation, event management, and surveys. Known for excellent customer support and ease of use, it's ideal for small businesses new to email marketing.
Pricing
$12/month
Key Features
- Email Campaigns
- Automation
- Event Marketing
- Surveys
- Social Marketing
- Landing Pages
- A/B Testing
- Reporting
Pros
- + Excellent customer support
- + Easy to use
- + Event management features
- + High deliverability
Cons
- − Dated interface
- − Limited automation
- − No free plan
ActiveCampaign
4.5ActiveCampaign is a powerful marketing automation platform combining email marketing, CRM, and sales automation. It's known for its sophisticated automation builder and ability to create complex, personalized customer journeys. ActiveCampaign serves over 180,000 businesses worldwide.
Pricing
$29/month
Key Features
- Email Marketing
- Marketing Automation
- CRM
- Sales Automation
- Segmentation
- Site Tracking
- Lead Scoring
- Predictive Sending
Pros
- + Powerful automation
- + CRM included
- + Great segmentation
- + Excellent deliverability
Cons
- − Steeper learning curve
- − No free plan
- − Interface can be complex