ActiveCampaign vs Klaviyo
Head-to-head comparison of two popular email marketing tools. See which one is right for your needs.
Last updated: March 2026
Quick Verdict
Klaviyo has a higher rating (4.6/5) compared to ActiveCampaign (4.5/5). Plus, Klaviyo offers a free tier while ActiveCampaign does not. Klaviyo also starts at a lower price point ($20 vs $29/month).
ActiveCampaign
4.5ActiveCampaign is a powerful marketing automation platform combining email marketing, CRM, and sales automation. It's known for its sophisticated automation builder and ability to create complex, personalized customer journeys. ActiveCampaign serves over 180,000 businesses worldwide.
Pricing
$29/month
Key Features
- Email Marketing
- Marketing Automation
- CRM
- Sales Automation
- Segmentation
- Site Tracking
- Lead Scoring
- Predictive Sending
Pros
- + Powerful automation
- + CRM included
- + Great segmentation
- + Excellent deliverability
Cons
- − Steeper learning curve
- − No free plan
- − Interface can be complex
Klaviyo
4.6Klaviyo is the leading email and SMS marketing platform for e-commerce. It offers deep integrations with Shopify, WooCommerce, and other platforms, enabling powerful segmentation and personalization. Klaviyo is known for driving significant revenue for online stores through automated flows and targeted campaigns.
Pricing
Free / $20/month
Key Features
- Email Marketing
- SMS Marketing
- Automation Flows
- Segmentation
- Predictive Analytics
- E-commerce Integrations
- Forms
- A/B Testing
Pros
- + Best for e-commerce
- + Powerful segmentation
- + Revenue attribution
- + Great Shopify integration
Cons
- − Expensive at scale
- − Steep learning curve
- − E-commerce focused