Wix vs Shopify
Head-to-head comparison of two popular website builders tools. See which one is right for your needs.
Last updated: March 2026
Quick Verdict
Shopify has a higher rating (4.5/5) compared to Wix (4.3/5). However, Wix offers a free tier which Shopify does not.
Wix
4.3Wix is a leading website builder used by over 200 million people worldwide. It offers drag-and-drop editing, 800+ templates, and an extensive app market. Wix combines ease of use with powerful features including e-commerce, booking, and AI-powered design assistance.
Pricing
Free / $17/month
Key Features
- Drag & Drop Editor
- 800+ Templates
- App Market
- E-commerce
- SEO Tools
- Wix ADI
- Booking System
- Mobile Editor
Pros
- + Very easy to use
- + Huge template library
- + All-in-one platform
- + Good free tier
Cons
- − Can't switch templates
- − Not fully portable
- − Slower page speeds
Shopify
4.5Shopify is the world's leading e-commerce platform, powering over 2 million online stores. It offers everything needed to start, run, and grow an online business including payments, shipping, and marketing. Shopify handles $444 billion in global economic activity annually.
Pricing
$29/month
Key Features
- Online Store
- Point of Sale
- Shopify Payments
- Shipping
- Marketing Tools
- App Store
- Inventory Management
- Multi-channel Selling
Pros
- + Best for e-commerce
- + Scalable platform
- + Huge app ecosystem
- + Great payment processing
Cons
- − Transaction fees on external payments
- − Expensive apps
- − Limited blogging