Mailchimp vs MailerLite
Head-to-head comparison of two popular email marketing tools. See which one is right for your needs.
Last updated: March 2026
Quick Verdict
MailerLite has a higher rating (4.6/5) compared to Mailchimp (4.3/5). MailerLite also starts at a lower price point ($9 vs $13/month).
Mailchimp
4.3Mailchimp is the world's most popular email marketing platform, serving over 13 million users. It offers email campaigns, automation, landing pages, and basic CRM features. Known for its user-friendly interface and generous free tier, Mailchimp is a go-to choice for small businesses and creators.
Pricing
Free / $13/month
Key Features
- Email Campaigns
- Automation
- Landing Pages
- Audience Segmentation
- A/B Testing
- Analytics
- Templates
- CRM Features
Pros
- + Easy to use
- + Generous free tier
- + Great templates
- + All-in-one marketing
Cons
- − Gets expensive with growth
- − Limited automation on free plan
- − Basic CRM features
MailerLite
4.6MailerLite is a budget-friendly email marketing platform known for its clean interface and essential features at affordable prices. It offers email campaigns, automation, landing pages, and a website builder. MailerLite is popular with small businesses and creators seeking simplicity and value.
Pricing
Free / $9/month
Key Features
- Email Campaigns
- Automation
- Landing Pages
- Website Builder
- Pop-ups
- Surveys
- A/B Testing
- Paid Newsletters
Pros
- + Very affordable
- + Clean interface
- + Good free tier
- + Website builder included
Cons
- − Basic automation
- − Limited integrations
- − Approval process for new accounts