Brevo vs Klaviyo
Head-to-head comparison of two popular email marketing tools. See which one is right for your needs.
Last updated: March 2026
Quick Verdict
Klaviyo has a higher rating (4.6/5) compared to Brevo (4.2/5). Klaviyo also starts at a lower price point ($20 vs $25/month).
Brevo
4.2Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email, SMS, WhatsApp, and chat. It's known for affordable pricing based on emails sent rather than contacts, making it cost-effective for large lists. Brevo also includes CRM, landing pages, and marketing automation.
Pricing
Free / $25/month
Key Features
- Email Marketing
- SMS Marketing
- WhatsApp Campaigns
- Chat
- CRM
- Automation
- Landing Pages
- Transactional Email
Pros
- + Pricing by emails not contacts
- + Multi-channel marketing
- + Good free tier
- + Transactional email included
Cons
- − Interface can be clunky
- − Limited templates
- − Automation less intuitive
Klaviyo
4.6Klaviyo is the leading email and SMS marketing platform for e-commerce. It offers deep integrations with Shopify, WooCommerce, and other platforms, enabling powerful segmentation and personalization. Klaviyo is known for driving significant revenue for online stores through automated flows and targeted campaigns.
Pricing
Free / $20/month
Key Features
- Email Marketing
- SMS Marketing
- Automation Flows
- Segmentation
- Predictive Analytics
- E-commerce Integrations
- Forms
- A/B Testing
Pros
- + Best for e-commerce
- + Powerful segmentation
- + Revenue attribution
- + Great Shopify integration
Cons
- − Expensive at scale
- − Steep learning curve
- − E-commerce focused